Blue Ocean
intro
Blue Ocean Future Intelligent Home Life Museum is a modern exhibition hall under Blue Ocean Huaye that showcases the latest smart home technologies and solutions. By integrating cutting-edge intelligent technologies and innovative systematic solutions, it meets the personalized needs of clients from various industries in different application environments and provides interactive experiences with intelligent hardware and software.
The design of the Blue Ocean Future Intelligent Home Life Museum is based on the clients' needs to display their industry solutions. In the era of experience economy, the physical exhibition space aims to allow clients to make final decisions on commercial solutions in a continually reinforced brand experience space, thereby promoting smart home adoption.
WHAT I DID
Visual Identity, Branding, Print
Year
2017
Process
In designing the VI for the Blue Ocean Future Intelligent Home Life Museum, we adopted an innovative and efficient approach. Inspired by the linear representation of circuit boards, we extracted their line structures and geometric elements, refined them, and transformed them through detailed combinations and modifications. By using color coordination and digital processing, these elements were converted into vector graphics suitable for design, forming auxiliary graphics with product characteristics. These graphics were widely used in the design of soft furnishings and promotional materials, such as wall decorations, floor patterns, signage, posters, and more.
Through diverse forms of soft furnishings and promotional materials, we successfully changed the overall style of the experience museum without altering the hardware decoration. This created a modern, technological, and intelligent experience environment, fully showcasing the brand image and core concepts of the Blue Ocean Future Intelligent Home Life Museum.
OUTCOME
