Morpheus
intro
Collaboration is creation.
Morpheus (the Vagus Nerve), as a digital infrastructure for new modes of production, establishes a new paradigm of productive relations by reorganizing collaboration between humans and AI, as well as among AI agents themselves. It serves as the foundational protocol for human–AI collaboration, transforming natural language into executable intelligent contracts and allowing creation to return to intuition and poetic expression.
In this project, I was responsible for the complete design process of Morpheus, from early brand exploration to final visual execution. This included preliminary research and brand positioning, multiple rounds of conceptual proposals and iterative refinement, and the construction of a comprehensive visual identity system. I delivered brand visual guidelines, supporting graphic systems, and related design assets, ensuring consistency and scalability across diverse application scenarios.
WHAT I DID
Branding, Visual Identity
Year
2025
Process
Inspiration
The design of Morpheus is rooted in the transformative relationship between language and code.
Square brackets [ ], symbols used in programming to define logical containers, metaphorically represent the precise framework of intelligent contracts. The tail of a speech bubble is integrated into this form, symbolizing the free input of natural language. Through their nesting and interplay, a transformation channel is created—from human intent to machine execution.
Process
The project began with early-stage research and analysis based on the product vision and usage scenarios, clarifying the brand’s core values, target users, and differentiated positioning. On this foundation, multiple rounds of brand direction and visual concept proposals were developed. Through continuous discussion, validation, and iteration with the team, a clear and scalable visual language gradually emerged—one that supports the brand’s current expression while leaving ample room for the future evolution of Morpheus.
OUTCOME
